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The situation:
Two brothers- third generation Italian masons, the first generation to be born in America, create a small masonry construction company. They posses a set of skills acquired by years of hard work applying techniques handed down from father to son to son, and combine it with an enthusiastic embrace of the latest technology.
The assignment:
Write a memorable tag line that will help explain who they are, what they do, and how they do it.
The solution:
"Successfully merging old world skills with 21st century technology"
The result:
Positive customer feedback, increased interest in services provided, increased business.
Print Advertisements
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The Deftones
(autographed guitar)
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Jimmy Buffett
(concert tickets)
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Win a Mazda
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Stone Temple Pilots
(concert tickets)
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Etta James Giveaway
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Halloween Giveaway
(misc. prizes)
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The Offspring
(Sony Viao)
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Dave Matthews Giveaway
(autographed guitar)
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  Cypress Hill Giveaway
(misc. prizes)
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Goldfinger Giveaway
(Gold Record)
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Banner Advertisements
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You've Got Mail Banner Ad     Groundhog Day banner ad
You've Got Mail- (468x60 banner ad)
"You've got mail – and it's waiting for you at..."
  Groundhog Day Sale- (468x60 banner ad)
"Beyond a shadow of a doubt – these are savings you can warm up to."

MTV Real World banner ad   James Brown banner ad
You've Got Mail- (468x60 banner ad)
"The Real World You Never Saw – Get it at – then tell your friends – YOU saw it!"
  Chat with James Brown - (468x60 banner ad)
"If you could, what would you ask– the Godfather – of SOUL?"
X-Files The Movie- (468x60 banner ad)
"Do you ever worry about – Government Conspiracies – The New World Order – Shadow Governments – The Lone Gunman – UFOs – THE TRUTH? – So do they – The truth... is HERE – CLICK HERE."
  Chat with Rage Against the Machine- (468x60 banner ad)
"speak your mind! – (RAGE) – be heard! – (AGAINST) – ask questions! – (THE MACHINE)"
Austin Powers- The Spy who Shagged Me- (468x60 banner ad)
"a face only a mother could love – unless your name happens to be Shagwell"
  Blade- (468x60 banner ad)
The Truman Show- (468x60 banner ad)
"everybody's watching it – The Truman Show – you can too"
  Stuart Little- (468x60 banner ad)
"The Little family just got bigger – so can yours. – adopt – Stuart Little"
Britney Spears video - (468x60 banner ad)
"Oops! I saw it again – (video logo) – see it as many times as you want."
  Susan Tedeschi video/guitar giveaway - (468x60 banner ad)
"Do you like the BLUES? You'll LOVE SUSAN TEDESCHI – win an autographed guitar – watch a killer show – exclusively at... ."