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The
situation:
Two brothers- third generation Italian masons, the first generation
to be born in America, create a small masonry construction company.
They posses a set of skills acquired by years of hard work applying
techniques handed down from father to son to son, and combine
it with an enthusiastic embrace of the latest technology. |
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The
assignment:
Write a memorable tag line that will help explain who they are,
what they do, and how they do it. |
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| The
solution: |
| "Successfully
merging old world skills with 21st century technology" |
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The
result:
Positive customer feedback, increased interest in services provided,
increased business. |
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Banner
Advertisements
Click on an ad to see it. (opens in new window) |
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You've Got Mail-
(468x60 banner ad)
"You've got mail – and it's waiting for you at..." |
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Groundhog Day Sale-
(468x60 banner ad)
"Beyond a shadow of a doubt – these are savings you
can warm up to." |
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You've Got Mail-
(468x60 banner ad)
"The Real World You Never Saw – Get it at twec.com –
then tell your friends – YOU saw it!" |
|
Chat with James
Brown - (468x60 banner ad)
"If you could, what would you ask– the Godfather –
of SOUL?" |
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X-Files The Movie-
(468x60 banner ad)
"Do you ever worry about – Government Conspiracies –
The New World Order – Shadow Governments – The Lone
Gunman – UFOs – THE TRUTH? – So do they –
The truth... is HERE – CLICK HERE." |
|
Chat with Rage
Against the Machine- (468x60 banner ad)
"speak your mind! – (RAGE) – be heard! – (AGAINST)
– ask questions! – (THE MACHINE)" |
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Austin Powers-
The Spy who Shagged Me- (468x60 banner ad)
"a face only a mother could love – unless your name
happens to be Shagwell" |
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Blade- (468x60
banner ad)
"HE'S AS BAD AS IT GETS – BLADE" |
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The Truman Show-
(468x60 banner ad)
"everybody's watching it – The Truman Show – you
can too" |
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Stuart Little-
(468x60 banner ad)
"The Little family just got bigger – so can yours. –
adopt – Stuart Little" |
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Britney Spears
video - (468x60 banner ad)
"Oops! I saw it again – (video logo) – see it as
many times as you want." |
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Susan Tedeschi
video/guitar giveaway - (468x60 banner ad)
"Do you like the BLUES? You'll LOVE SUSAN TEDESCHI –
win an autographed guitar – watch a killer show – exclusively
at... ." |
