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Banner ads- the much
maligned banner ad. Neilsen Net Ratings claims that the current
click through rate is somewhere around 0.39%.
In July of 1999 it was around 0.5%. Keep that in mind as you look
at the stats accompanying each ad.
All ads, with the exception
of the Groundhog Day and James Brown ads were done to Yahoo! specs-
that is, 468x60 12K max 1 loop animation, animation must complete
cycle within 6 seconds. Click to see the banner in a pop up window.
(stats from Yahoo! advertiser's report)
|
| |
Ad |
Impressions |
Clicks |
Rate |
Ratio Against Neilsen
Average
(Neilsen av. in quotes)
|
| |
|
57,870 |
45289 |
7.83% |
15.64:1
(0.5%) |
| |
|
| |
 |
83,766 |
5,564 |
6.16% |
12.32:1
(0.5%) |
| |
|
| |
 |
1,337,434 |
80,839 |
6.04% |
12.08:1
(0.5%) |
| |
|
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 |
51,574 |
2,054 |
3.98% |
10.2:1
(.39%) |
| |
|
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4,159,279 |
209,614 |
5.04% |
12.92:1
(0.39%) |
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408,553 |
12,688 |
3.11% |
7.97:1
(0.39%) |
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6,963,671
|
185,764 |
2.67% |
6.9:1
(0.39%) |
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 |
595,083 |
11,418 |
1.92% |
4.9:1
(0.39%) |
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 |
1,380,669 |
38,699 |
2.80% |
7.17:1
(0.39%) |
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832,991 |
15,065 |
1.81% |
4.64:1
(0.39%) |
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12,069,315 |
259,013 |
2.15% |
5.51:1(0.39%) |
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Unknown
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Unknown
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